The gist of his talk will be as follows:
The Hong Kong Disneyland opening on September 12 provides a rare window on the role of multinational corporations in the globalization of cultures. How did Disney as a corporation -- famous for selling and spreading Americana -- approach crafting and selling a theme park destined for Chinese consumption? What values might attract Chinese tourists to a Disney park - "American" culture, "global" culture, or something "Chinese"? And what role does the idea of local culture - from feng shui and shark's fin, to Mulan and fireworks -- play in the politics and marketing of the park? This will be one reporter's unofficial view, after hours of interviews with company officials, marketers, and visitors to Hong Kong Disneyland.I encourage you all to come, it sounds like an interesting talk about the world's best paid rodent and what he's had to do to get there.
Post a Comment